eCommerce for food and beverage (F&B) has increased unprecedentedly, particularly during the COVID-19 epidemic when lockdowns and other limitations drove customers to make more online purchases than ever. According to the analysis of Brickmeetsclick, between August 2019 and October 2021, the number of American families purchasing groceries online more than frequently, from 16 million to over 64 million. Investors and F&B companies must develop through e-commerce strategies in order to take full advantage of the opportunity. This entails describing the skills required to meet the spike in demand that is both organic and inorganic and assessing potential levers for profit improvement to guarantee growth.